Dubai, 5th February 2020 –The car epitomizing La Nuova Dolce Vita is showcased for the first time globally outside the eternal city

Following its first global reveal during an exclusive event held in Italy’s iconic capital in November, the Ferrari Roma made a stunning appearance at a glamorous launch party held at Bulgari Hotel & Resorts in Dubai.

With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950s and ‘60s. The Ferrari Roma offers discerning clients the finesse and refinement that brings the concept of ‘La Dolce Vita’ right up to date.

Al Tayer Motors customers and some Ferraristi from across the region were treated to a slice of the golden age of the 60s through a show that brought to life some scenes from the glamorous 60s.