The much anticipated Purosangue was
revealed to the Middle East at a stunning launch event in Dubai, United Arab
Emirates.
The glamorous event, held in the heart of
Dubai, was attended by an elite mix of clients from across the region who experienced
the ultimate Ferrari Lifestyle as the car was revealed.
Guests were welcomed by Giorgio Turri, General
Manager of Ferrari Middle East, and heard from Dieter Knechtel, President
Ferrari Far and Middle East Hub, as well as Emanuele Carando, Global Head of
Product Marketing at Ferrari S.p.A., who led the presentation and regional
unveiling of this unprecedented new model.