The much anticipated Purosangue was revealed to the Middle East at a stunning launch event in Dubai, United Arab Emirates.

The glamorous event, held in the heart of Dubai, was attended by an elite mix of clients from across the region who experienced the ultimate Ferrari Lifestyle as the car was revealed.

Guests were welcomed by Giorgio Turri, General Manager of Ferrari Middle East, and heard from Dieter Knechtel, President Ferrari Far and Middle East Hub, as well as Emanuele Carando, Global Head of Product Marketing at Ferrari S.p.A., who led the presentation and regional unveiling of this unprecedented new model.