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The cars pay homage to the Gulf Nations; United
Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman and share a unique
livery and interior treatment, with each model boasting an individualised exterior
colour
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The cars were unveiled at the Casa Ferrari event in
Abu Dhabi to mark the milestone anniversary of 30 years in the Middle East
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Marking the occasion, six special Maranello clutches have also been
created, inspired by the six Ferrari 296 GTBs
Abu
Dhabi (United Arab Emirates), 7 December 2024 – Ferrari
celebrated its 30th anniversary in the Middle East by unveiling six
exclusive and greatly customised 296 GTBs designed and created especially for
the occasion. The cars, showcasing unrivalled aesthetics and unprecedented design
originality, were unveiled at the prestigious Casa Ferrari event, coinciding
with the Abu Dhabi Formula One Grand Prix weekend (6th to 8th
December).
The six 296 GTBs were created by the Special Equipment team within the Ferrari
Personalisation and the Colour & Trim departments in six unique colour
configurations, with a trim dedicated to each of the Gulf countries.
On the momentous
occasion of the Prancing Horse’s 30th anniversary, Giorgio Turri, General
Manager of Ferrari Middle East, said: “As we celebrate three decades of our
presence in the Middle East the outstanding six one-of-a-kind, highly
customized 296 GTBs pay homage to the Gulf Nations, where we are so very proud
to have forged strong connections and garnered such appreciation and passion.
Every element of these cars has been designed taking inspiration from the six
Gulf Countries, appreciating their unique spirit and personality. This creation
serves to strengthen our bond with clients in the region, fostering an
emotional connection to those that call the Middle East home.”
The cars present a unique palette of highly
distinctive metallic colours, with the livery incorporating an original matte
colour never used before, “Arabian Golden Sheen”. The striking and original tone
has been specially created to represent the reflection of sunlight on desert
sands and extends to the model’s roof, rims and spoiler, as well as being used
to gracefully depict the name of each country in Arabic calligraphy on the
engine cover.
Bold, spectacular
and visually arresting are the best words to describe the body colour palette. The UAE’s magnificent pearlescent white reflects its rich history
and deep-rooted connection to the pearl diving tradition, meanwhile, the vibrant green of
Saudi Arabia draws inspiration from the lush beauty of its oases, representing
life, growth, and resilience in the heart of the desert. Kuwait’s
metallic brown celebrates its natural landscapes symbolizing warmth, strength,
and timeless elegance. For Qatar, a deep, dark red captures the strength,
pride, and the enduring spirit of its people. Bahrain’s metallic black, flecked
with gold, evokes the mystery and allure of its nightscape, a tribute to the
elegance of starlit evenings. Finally, Oman's deep,
metallic blue mirrors the enchanting beauty of its seas and coastline,
embodying tranquility, depth, and natural allure.
The interior
incorporates new materials inspired by and dedicated to the Middle East. Being
fitted with Beige Honolulu leather coupled with Gold Metallic leather, the
seats and lower door panels boast a diamond stitched design, showcasing a
sporty and elegant combination. The Gold Metallic leather
is characterised by a translucent surface that makes it glow and is used for
the seat inserts and a part of the carpeting from the central tunnel, below the
seats and onto the rear luggage shelf. For the first time on this model, the
front luggage compartment is upholstered in leather.
In true Ferrari style, attention to detail remains paramount; the
Prancing Horse depiction on the headrests and the logo have been embroidered
using a special glossy gold thread with a metallic effect, elegant and striking
finesse befitting a unique commemorative masterpiece. The addition of the Satin
Gold plating of the H-shaped gearshift gate in the central tunnel is the
ultimate reminder of the significance and uniqueness of six cars that mark this
extraordinary anniversary with unedited exclusivity.
Giorgio Turri adds:
“As the region continues to grow and prosper, we see a very bright future for
Ferrari in the Middle East region. The attributes of technological advancement,
imaginative innovation and a quest for excellence are common to the brand and
the Gulf nations, and we look forward to a continued journey of prosperity and
success as we embark on our fourth decade in this great area of opportunity and
ambition.”
Such is the
significance of these six exclusive 296 GTBs that they have inspired the
creation of six one-of-a-kind Maranello clutches. These accessories are
characterized by the iconic designs of the Ferrari car silhouettes – a symbol
of Made in Italy craftsmanship, attention to detail, and artisanal excellence.
The Maranello clutches embody the ideal combination of automotive vocabulary
and the brand's contemporary style in a one-of-a-kind accessory. This
minaudière is meticulously crafted in the Ferrari Maranello factory, where the
cars are built and assembled. The same artisanal method
and process used for the cars, particularly the paint technique responsible for
the clutch's lacquered colour, are employed in its creation. The evocative
shape reveals the elegance of the Ferrari automotive sleek silhouette finished
with an ultra-suede lining, a plaque engraved with the Ferrari logo, and a
removable strap offering the versatility of being worn by hand or over the
shoulder.
In these exclusive
editions, Alcantara Sand interior colour and Gold metallic accessories are
paired with liveries in the following Sheen shades: Brown Sand for Kuwait, Blue
Waters for Oman, Pearl White for the United Arab Emirates, Night Sky for
Bahrain, Maroon for Qatar, and Emerald Green for Saudi Arabia.
The Casa Ferrari event is an annual event held in Abu Dhabi during the
F1 GP weekend. A temporary luxury hospitality and entertainment venue, it is
designed as a villa, the concept mirroring its title – Casa, meaning house in
Italian – serving as a home for the local Ferraristi community in the region.