Al Tayer Motors, the UAE’s official Ferrari dealer delighted customers with the Middle East’s first launch of the brand-new Ferrari 296 GTB. The exclusive launch was hosted in a unique setting at an arts gallery in the heart of Dubai’s Arts District from June 29 – 30, 2021. Upon arrival, Ferraristi were greeted by the 296 GTB’s new hybrid V6 engine before seeing the latest evolution of Maranello’s mid-rear-engined two-seater Berlinetta unveiled. Guests had the chance to see the 296 GTB up close and personal and hear the innovative, exhilarating and unique soundtrack of the new V6 engine.