Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers across the UAE. With a growing network of sales, service and parts centers across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,600 professionals is committed to taking customer satisfaction to higher levels.

Al Tayer Motors has won numerous awards over the years for sales as well as after-sales activities. Most recently they include Best Importer and Best Showroom Experience for three consecutive years (2019, 2020, 2021), Best Sales Executive 2021, and Best Marketing Executive 2021. Previously the dealership has won the Best Sales Growth Performer award 2013, Best Business Innovations award 2013, Best Dealer of the Year 2012, Best Importer of the Year in the Middle East & Africa region for 2012, Best CSI Aftersales of the Year from Ferrari Middle East & Africa and Best Video for the year 2011. Earlier, the dealership won the Importer of the Year award for Middle East & Africa for 2010 and 2008. Award-wining Al Tayer Motors began representing Ferrari in the UAE in 1988 with a single showroom in Dubai on Al Itihad Road. In 2005, the showroom was relocated to Sheikh Zayed Road, next to Times Square. In 2019, the showroom moved to its current location at Al Manara in Dubai. It is one of the world’s largest for the Prancing Horse.

Being the sole authorized dealers for Ferrari in the UAE, the dealership provides customers with the complimentary seven-year scheduled maintenance program. We also offer a selection of pre-owned approved vehicles under the Ferrari Approved program which have passed a series of extremely rigorous technical checks and controls drawn up by the factory in Maranello. The inspection involves no less than 190 different checks covering everything from the running gear to the electrical systems, bodywork and interior, and concludes with a test drive by a professional driver. Our showroom on Sheikh Zayed Road, Dubai is open from Sunday to Friday between 08.00 am and 08.00 pm.